When Axel Bjorn was growing up in the suburbs of Helsinki, his dream was to become a scientist. A child prodigy with a fascination for nature and biology, his school projects would often be clever contraptions such as an ingenious snake trap… From these days onward, Axel has kept his sparkling creativity and perfectionism, which he puts to use in his advertising films. His creations always combine a strong art direction and a burlesque humour which give his films their unique identity and an instantly recognisable mood. Nalle is a very well-rounded director who can direct large teams with exceptional attention to detail. With Birth, he directed the new ING Direct campaign in 2018, an unbelievable project on a large scale with jaw-dropping sets… This campaign was very well received by the public and professionals: a sign that Axel has adapted perfectly to the French advertising landscape.