Benoit Mallory Tételin first began working in the Art department for directors such as Sofia Coppola, Stephen Frears, Woody Allen and Clint Eastwood on features such as Marie Antoinette, Les Misérables or Midnight in Paris.‍ He started directing after having studied acting at the Rouen Conservatoire and after having been nominated best director of his class at the Institut International de l’Image et du Son. His first short, Le fil des coups, was screened in 30 festivals in over 20 countries and was awarded 5 times with a Jury Prize. Benoit Mallory soon specialized in advertising. His last productions for Paco Rabanne were seen over 14 million times on Youtube per years. He also worked for Dior or Christian Louboutin for whom he directed: Dita Von Teese, Arielle Dombasle, Mika and Léa Seydoux.