Hello internet,

My name is JP, I am a Montreal based director, previously known as the one with the beard and glasses from DENT DE CUIR (2011-2019) directing duo, which whom I received a bunch of accolades in the music video world.

I specialize in conceptual driven projects ranging from tv commercials / music videos to interactive & experiential stuff.

My aesthetic aims to connect wonders of the past with a modern tone & sensibility while referencing current pop cultural tech elements. My passion for bold, often surreal / sometime absurd, visual concepts and my ongoing obsession for elaborating fresh  visual languages to tell stories have brought me to shoot awards winning campaigns for a-list clients such as Instagram, Twitter, Apple, Samsung, Ed Banger, Katy Perry, Sony, Mark Ronson, LG, Metronomy, Philips, Lykke Li, Modeselektor, Footlocker & Starbucks among others.

When asked nicely, I would sometime do creative direction for live performance, tv and interactive projects.

Otherwise I am focusing on making bold & meaningful films (I’m also fine with semi-random stuff sometime) and    always on the lookout for creative challenges and/or discuss cats & reaction gifs.