Sam Hibbard searches for the strange in the everyday. In his commercial and narrative work, he
has developed a distinct brand of surreal comedy driven by zany eccentrics and suburban
oddities.
Sam began his career as a copywriter in Australia, before moving to the UK to work as a writer,
creative and art director at Fallon, Glue Society, Grey London, WLTBWA, Nonstop and FP7.
He made a natural transition into directing, working on humorous and surprising campaigns
including “Tiny Whale” for Babbel, “Nothing to Hide” for Absolut and “Blow Dry” for Smart
Energy.
In 2019, he directed 'Beach' for Visa and “The Smell of Spring” for Hornbach.
Sam’s narrative work showcases the versatility of his style. He directed an ode to middle aged
debauchery for “Best Hugs” by Dram, as well as the short film “Stepney Line Dancer”, a touching
tribute to London counterculture.