For many directors, commercials are just a stepping-stone towards something else, but for Sam Brown the key to making brilliant ads lies in having a passion for them. This year he’s directed the Waitrose holiday ad – and there’s a lot of love in the tale of a brave little robin making his way home for Christmas. From the stirring strings to the detailed CG of the determined hero, the careful details show a director who is so totally absorbed in what he does. And it’s not the only festive spot featuring Sam’s handiwork out this year – he’s also been literally herding cats for pet food brand Temptations.